Lette Opp translates to ‘Lighten Up’ from Norwegian and is a handheld vitamin D light. Aimed at those living in northern Norway where daylight hours reduce to zero in winter months, this brand wants to help you gift a glow when your friend is feeling low. Promoting awareness of vitamin D deficiency and mental health in young Norwegians.
Promotional activity to demonstrate the technology and its benefits.
Natural light is used in Norway to reduce the stress of drivers travelling through the Lærdal tunnel